SKU: 89300644891

What Technology Wants

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What Technology WantsBy: Kevin Kelly From the author of the New York Times bestseller The Inevitable a sweeping vision of technology as a living force that can expand our individual potential In this provocative book, one of today's most respected thinkers turns the conversation about technology on its head by viewing technology as a natural system, an extension of biological evolution. By mapping the behavior of life, we paradoxically get a glimpse at where technology is

By: Kevin Kelly     
From the author of the New York Times bestseller The Inevitable— a sweeping vision of technology as a living force that can expand our individual potential 

 

In this provocative book, one of today's most respected thinkers turns the conversation about technology on its head by viewing technology as a natural system, an extension of biological evolution. By mapping the behavior of life, we paradoxically get a glimpse at where technology is headed-or "what it wants." Kevin Kelly offers a dozen trajectories in the coming decades for this near-living system. And as we align ourselves with technology's agenda, we can capture its colossal potential. This visionary and optimistic book explores how technology gives our lives greater meaning and is a must-read for anyone curious about the future.

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SKU: 89300644891

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4.6 ★★★★★
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Organized Life KC - Allison Denning
Lake Worth, US
★★★★★ 5
Truly refreshing right away
I am someone who gets a red face from even the most slight physical exertion, even when I'm in peak physical shape (I've been this way my entire life), so anything that reduces redness and heat is something I'll pretty much instantly try. I already use several other Coola products (their hair sunscreen is amazing) so this was interesting right away. After going on a brisk walk pushing the stroller (while pregnant by the way), I tried this spray on my face and chest. It was genuinely refreshing immediately! It didn't bother my skin, was a good amount of product in one spray, and didn't have any kind of weird smell. Honestly for $20, I would buy this repeatedly every spring/summer, especially in the Midwest! I'm considering ordering an extra bottle just for my daughter to take with her to summer camp. Pro tip: store in the fridge for even more refreshing-ness!
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Reviewed in the United States on April 17, 2026
A
Amazon Customer
Houston, US
★★★★★ 4
Amazing ability to calm red, itchy skin but pricier than alternatives
When I saw this product, I was a bit skeptical. I have extremely dry skin that’s prone to red, itchy spots but it seemed unlikely a misty spray would be anywhere near as beneficial as the creams and ointments I’ve turned to over the years. Since I’ve used other COOLA products and really liked them, I decided to give it a try and I was pleasantly surprised. I tried it on a couple of red patches on my face. There’s an immediate feeling of cooling relief (which leads me to believe this would also be a great solution for a burn), but what I found amazing was the redness decreased significantly and immediately. After a few minutes, I was able to put on makeup, forgoing concealer on those spots. I also tried it on a red, itchy spot on my leg, again calming the itch and decreasing the redness. Just because it seemed unwise to start using hypochlorous acid, the active ingredient in this spray, knowing nothing about it, I did a bit of online research. Apparently, not only is it considered safe and recommended by dermatologists for eczema like conditions, it also is antibacterial and can be used to keep cuts clean and help them heal. I’m sold on the concept of this spray. My one hesitation is that it seems to be more expensive than other similar options – particularly when you do the math to determine cost per ounce. I am a real fan of the COOLA brand, but given that my skin is such that I’ll probably use this regularly, the cost differential may become prohibitive. I would highly recommend this product for anyone who wants it on hand for the occasional sunburn or blemish. For those like me who would benefit by using it once or more per day, while still singing its praises as to efficacy, I would have to qualify the recommendation due to price.
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Reviewed in the United States on March 4, 2026
J
Jason
Chelsea, US
★★★★★ 5
Refreshing, Recovery Mist
I’ve been using this COOLA Recovery+ Face Mist right after running, and it does wonders. After a run, my face usually looks flushed and feels a bit irritated from sweat and heat. A couple sprays of this helps tremendously. It provides an immediate cooling and refreshing feel without irritation. It really helps reduce that post run redness faster and it feels very gentle. It’s super easy to use. You just spray it on and let it dry.
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Reviewed in the United States on April 23, 2026
M
Verified Purchase
Marcia Staley Olsen
Bozeman, US
★★★★★ 5
Good quality
light and blends pretty well
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Reviewed in the United States on February 6, 2026
H
Verified Purchase
Hunter
New York, US
★★★★★ 5
Amazing stuff!!
Love love love this stuff! You do have to spread it out well to not go right through it but it doesn’t take more than a thin layer to protect you all day!!
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Reviewed in the United States on October 15, 2025

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